IN THE SPOTLIGHT
Five Mistakes for Marketing Decision-Makers to Avoid in 2016
By Junaid Ali Qureshi, Digital Marketing Specialist
For every business, company or project manager, there is a panel of smart and talented marketing decision-makers who oversee all of the marketing strategies on behalf of the company. Designing and developing a product by the brand is not enough. As the brand owner, you need to make sure that the marketing team is doing its job by publicizing the product, designing an official website and establishing its roots in social media. In addition, it is essential to ensure that marketing experts make the right decisions and take the correct steps toward successful marketing campaigns.
Advertising companies often discuss how brand owners use various domains and social media marketing services to create the best marketing strategies. Even so, some of them make some unforgivable mistakes. They are as follows:
1. Going wild for multiple social media platform accounts. The main goal of marketing is to run a strong campaign centered on the brand’s product. Incorporating too many social media platforms may result in weakening of the overall campaign. This is why every marketing decision-maker needs to avoid creating accounts and pages on every social media platform and instead focus their efforts on those that are most popular and relevant for the brand and its followers. By generating cool and attractive marketing offers on the right platforms, you can most effectively influence customers to buy your product.
2. Trying to achieve unrealistic expectations. Digital marketing often takes months to produce highly productive results. Marketers who expect huge, promising results after only a week or a month should rethink their efforts and focus on making the right decisions.
By having a proper plan, strategy and execution skills, achieving goals will come easier. Pay-per-click may product good results after one month while SEO implementation may not show the desired outcome for two months. A successful marketing expert must adjust their expectations based on the individual effort.
3. Underestimating the importance of visuals. Introducing creative and innovative marketing schemes has never been more important, and good visuals—including high-quality images, short videos, infographics, etc.—are widely embraced and shared across social media platforms. These visuals help to drive more traffic and ultimately increase ROI. While some marketing decision-makers omit the use of visuals, this is one of the biggest mistakes that a marketer can make.
4. Considering competitors as weak entities. Whether you work for a small startup or a large business, you must be careful to never underestimate the competition. Even if it appears like you are winning the race in marketing for your product, you never know when the tables might turn. Thus, make sure you are at the top of your game all the time. Make complete comparisons, evaluate the strategies that work best for you and develop the best plans to generate the best results. Analytics and progress reports are essential ingredients to obtaining beneficial results, so keep track of your efforts and make changes where needed.
5. Making content a low priority. Content is still king, and neglecting to re-examine your content at any point could be disastrous. Use data to inform your content, and make sure that it is unique, useful, relevant, authentic and innovative using high-quality keywords to produce maximum results.
Junaid Ali Qureshi is a digital marketing specialist who has helped several businesses gain traffic, outperform competition and generate profitable leads. His current ventures include Elephantation, eLabelz, Smart Leads.ae, Progos Tech and eCig.