November 16, 2021

LATIN AMERICA: SPARKING MARTECH MIGRATION + DIGITAL INNOVATION

Webinar

Are you prioritizing and spending wisely on MarTech? With tighter resources working against sky-high expectations, CMOs need to make smart bets.

Join the CMO Council and HCL-Unica for an in-depth look at how marketers in Latin America set MarTech investment priorities and advance digital innovation. We’ll explore CMO progress and intentions around the adoption, integration and use of MarTech solutions.

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November 18, 2021

EUROPE: SPARKING MARTECH MIGRATION + DIGITAL INNOVATION:

Webinar

Are you prioritizing and spending wisely on MarTech? With tighter resources working against sky-high expectations, CMOs need to make smart bets.

Join the CMO Council and HCL-Unica for an in-depth look at how marketers in Europe set MarTech investment priorities and advance digital innovation. We’ll explore marketing’s progress and intentions around the adoption, integration and use of MarTech solutions.

Event Website

October 7, 2021

MAKING MARTECH PAY OFF

Webinar On Demand

Do you want higher performing MarTech? As companies emerge from the pandemic, marketing and MarTech lie at the heart of the recovery. Our research found a strong CMO-CIO relationship generates more strategic, innovative, data-rich and enterprise-aligned MarTech. Yet fewer than one out of four marketing organizations has such a relationship.

What do these high-performers do differently? In this webinar, the CMO Council and KPMG explore the strategies high-performing CMOs use to build optimal CIO working relationships. Learn how to identify the implications of relationship challenges, gauge the strength of your relationship and take key steps to improve the relationship in a substantive way.  

Event Website