READING

Monetizing Your Data: A Guide to Turning Data Into Profit-Driving Strategies and Solutions

Andrew Roman Wells and Kathy Williams Chiang

Organizations are swamped with data—collected from web traffic, point of sale systems, enterprise resource planning systems and morebut what do you do with it? Monetizing your Data provides a framework and path for business managers to convert ever-increasing volumes of data into revenue-generating actions through three disciplines: decision architecture, data science and guided analytics. There are large gaps between understanding a business problem and knowing which data is relevant to a problem and how to leverage that data to drive significant financial performance. Using a proven methodology developed in the field through delivering meaningful solutions to Fortune 500 companies, this book gives you the analytical tools, methods and techniques to transform the data you already have into information and insights that drive winning decisions. Beginning with an explanation of the analytical cycle, this book guides you through the process of developing value-generating strategies that can translate into big returns.

This book shows you how to use your data to:

  • Monetize your data to drive revenue and cut costs
  • Connect your data to decisions that drive action and deliver value
  • Develop analytic tools to guide managers up and down the ladder to better decisions
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PeerSphere: Volume 6, Number 1

PeerSphere is the quarterly e-journal of the Chief Marketing Officer (CMO) Council, an organization dedicated to high-level knowledge exchange, thought leadership and personal relationship building among senior corporate marketing leaders and brand decision-makers across a wide range of global industries. The journal is peer-inspired, peer-driven and peer-influenced and provides insight from global marketing leaders about best practices and strategies in the marketplace.

The latest issue of PeerSphere is now available and covers a wide range of subjects relevant to global marketing leaders and features articles on a variety of pertinent subjects, among them:

  • A feature article on the opportunities and challenges of IoT integration
  • The top questions to ask before investing in virtual reality
  • How marketers can demonstrate value to the C-suite
  • How to measure the ROI from your most important influencers
  • Q&A articles with marketing leaders at SAP Hybris and Barnes & Noble College
  • Insights from marketing leaders at Airbus Group, GE Oil & Gas, Philips Lighting, Nuon Energy, Whirlpool and more

PeerSphere is available on a complimentary basis courtesy of our sponsor, Thomson Reuters. If you would like to get involved in PeerSphere as an interview or profile subject, please contact Managing Editor Mary Anne Hensley regarding any inquiries.

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