Editor's Cut: Okay, 2017…what do you have in store for us?
The CMO Council started off 2016 in Singapore, challenging marketers to think about customers in a new light…in the context that the customer is defining versus the neat segment we have assigned them. And we capped the year off in San Francisco, hosting a similar conversation focused on the theme of “Context, Commerce & Customer,” with an added dose of how the very role of the CMO has shifted.
Along the way, we have released 15 reports and white papers, hosted nearly 60 dinners around the world—from Singapore to Amsterdam, New York to Toronto, Seattle to Sao Paulo, and all the way back again—and we connected with more than 3,500 marketers who tuned in for 18 webcasts over the course of 2016. We even found time to launch a brand-new CMO Council website and introduce our newest site, the CMO Compensation Center that tracks the compensation packages of senior marketers around the globe.
None of this would have been possible without the help of some of our amazing operational partners, who literally keep us running:
BrightTalk is our stellar webcast and content delivery partner, serving as the primary technology backbone for our video and webcast engagement programs. BrightTalk does so many things exceptionally well, but I will always tell people that it is, without doubt, the platform that is utterly Liz-proof…I have yet to break a webcast with it, and they have never let us down.
Qualtrics is what keeps our numbers flowing. I like to think of them as our ultimate CMO insights hub, helping us gather, analyze and deliver all of the great survey and report insights at the core of the CMO Council’s authority leadership efforts. This platform is my playground. I can look at data sets from our surveys from about a million different angles, looking for all of those connections within the data (and some of the disconnections I often point out in the reports I write). Without this team, we would not be able to share what this peer-powered network has to say about everything from digital to technology.
RightOn Interactive helped us turn the corner from email blasting to an actual lifecycle approach. Trying to keep up with more than 11,500 members can be tough when we all know just how many emails and digital touchpoints you are dealing with in a day, so we turned to the team at ROI, who has been challenging us, sharing new thinking and being there for every crazy “hey, what does it mean when this happens?” question we could have.
PR Newswire is our content megaphone, amplifying our news and transforming it into earned media that we have found to be far more influential than some of our paid campaigns! While their service and solutions are terrific, what we love most about PR Newswire is their own belief in content and their commitment to thought leadership. Yes, they are our official newswire service, but they are also a trusted source of information, intelligence and insights from across a multitude of disciplines and functions.
Of course, we quite literally could not do what we do without the ongoing support of our corporate sponsors and partners. In 2016, we had the generous support of brands like SAP Hybris, Deloitte, Dun & Bradstreet, BazaarVoice, Netsertive, Fresh Squeezed Ideas, Sysomos, Verizon, IBM, RedPoint, AIG, IBM Marketing Cloud, Pegasystems, Microsoft, DialogTech, Vindicia, Aprimo and Lionbridge.
We have so much on tap for 2017, from a series of dinner dialogues and webcasts to kick off in January to the second CMO Council Elite Retreat at SAPPHIRE NOW, set to be held on May 16–18, 2017 in Orlando in conjunction with SAP’s massive business technology and engagement event.
More than anything else, the CMO Council’s success in 2016 can be easily attributed to two key things: incredible global members who are always willing to share, contribute and show up and an amazing team here in our San Jose headquarters who work their fingers to the bone to make sure there are exciting programs, themes, events, content, engagements and experiences to keep our members coming back for more. Without our members and without this team, I’d be…well…working someplace else. We just wouldn’t exist. So to all of you, from my team to the CMO Council’s members, thank you for making 2016 one of our most memorable yet.
See you in 2017!
P.S. Follow me on Twitter: @lizkmiller