Close modal
FILL THE FORM BELOW TO JOIN OUR MAILING LIST

EDITOR'S CUT

Manifestations of Cynicism and Other Adventures in Community

It's hard not to be a cynic with the increasingly loud and scummy underbelly of online communities coming to the forefront. But every once in a while, an online community can foster something great and remind us why they were created to begin with...

IN THE SPOTLIGHT

Data & Empathy: How Your Organization Can Have Both

Central to business ethics is data integrity. Businesses must use all available resources to thrive, but never lose sight of the wider implications of their actions ...

GET TO KNOW...

Bridget Davies

VP of Advertising and Marketing Activation

In a world where consumers are connected over a multitude of channels, successful commerce relies on mapping the shopper journey and reaching them with the right message, at the right moment, through the right channel...

FEATURED
ARTICLE

The Digital Revenue Model and the Science of Marketing

By Bharath Ram Srinivasan

For B2B marketers to successfully leverage digital engagements to generate revenue as effectively as their B2C counterparts, they must create a new framework ...