EDITOR'S CUT

Stay Sharp This Summer

Hello, dear readers—

 

Just because we’re going on vacation doesn’t mean our minds have to. Your summer reading list just got a whole lot more interesting.

 

This summer, CMO Council has a ton of exciting content coming down the pipeline, so we’re trying something a little different with our Editor’s Cut this month. We wanted to find a way to give you all the information about what’s happening at CMO Council in one place.

 

With so many webinars, reports, surveys and more happening at the Council, even we have a hard time keeping it all straight! Now, this is your one-stop shop for all things CMO Council.

 

 

Webinars:

 

-       How to Create New Value Streams and Revenue Opportunities
Traditionally, there’s been no good way to measure social share of voice or track what your clients’ competitors are doing in social. How can your challenger brand clients ever hope to gain the upper hand when developing new campaigns designed to move the needle?

 

-       Smart Email Gets Personal
Practically every marketer knows there’s a measurable lift from personalization efforts, yet email lags behind other marketing channels in this critical area. Email analytics has been so focused on deliverability, accessibility, automation and design that marketers don’t truly understand what happens after they hit “send.” Without knowing outcomes, it’s hard to iterate and personalize.

 

 

 

Programs

-       Data-Driven Decisioning Powers CX Forward
The CMO Council, in partnership with Hux by Deloitte Digital, is undertaking research into the key criteria for achieving ideal CX. The program will audit and assess how marketers view customer data’s role in both externally and internally facing CX strategies.

 

-        Brand Intelligence Center
On social media and elsewhere, brand marketers are in a pitched battle for share-of-voice and to ride a rise in demand. Unfortunately, most are in the dark about shifting consumer behaviors, emerging industry trends, creative assets that truly resonate, and the strategy and tactics of their competitors But here, you will find some intelligent answers. 

 

-       Sparking MarTech Migration + Digital Innovation
Building on the foundational findings from the CMO Council’s Getting It Done in 2021 outlook study, HCL – Unica will sponsor deeper exploration with marketing leaders in key regions experiencing economic, geo-political and social challenge and change.

 

-       Omnipotent Omni-Channel
The CMO Council, in partnership with Acquire, is taking a hard look at the omnichannel experience in a digital-first world. We’re investigating where marketers are succeeding and what steps they can take to get better today, as well as how to plan for the future.

 

 

Surveys

 

-       Increase Your Pace in the eCommerce Race
What will it take to make a profitable transformation to digital commerce and home delivery? How will companies rebuild supply chains and distribution networks to effectively compete with e-commerce giants like Amazon? The CMO Council and Business Performance Innovation (BPI) Network are exploring the plans, priorities and pitfalls of today’s consumer-facing companies as they seek to address the new needs of customers.

 

 

Reports

 

-       C-Suite Scorecard
The C-Suite Scorecard report card is based on a survey of 120 enterprise business leaders in companies of all sizes. It gave marketing high marks for 2020 performance, and nearly 70% of respondents are confident in marketing’s ability to lead growth recovery in 2021

-       Rising Above the Fray
A chaotic customer journey has flipped much of the sales action to the top of the funnel, making marketers responsible for nearly half of a company’s revenue. It’s a big ask with even bigger challenges to overcome. Marketers face immense pressure, scarcity of resources, a data literacy gap and a skeptical CEO.

 

 

Blogs

 

-       Making the Marketing Play
Hit home runs in revenue growth by stepping up to the plate.

-       Retail’s Road to Recovery
Many are seeing a social commerce comeback, but how can retailers avoid social criticism?

-       Marketing Under the C-Suite Microscope
Check out how marketers fared in performance, confidence, alignment and more.

 

 

Want your writing featured in the next edition of Marketing Magnified? Email your pitches to Kate Stephani at content@cmocouncil.org.

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