READING
The Human Element
Loran Nordgren and David Schonthal
Perfect for business leaders, product managers, educators, and anyone else who seeks to bring new and exciting ideas to life, The Human Element is an indispensable resource to help people overcome the powerful forces of human nature that instinctively resist change.
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Market Your Genius
Nikki Nash
Your experiences and expertise can make a profound difference in someone else’s life. But to create a profitable business from your stories, you need to say good-bye to rapid strategy switching and hello to a simple plan for growing your audience.
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Reset: A Leader's Guide to Work in an Age of Upheaval
Johnny C. Taylor Jr.
From the CEO and President of the Society for Human Resource Management (SHRM) comes the ultimate book on transforming the way we select, retain and train our employees in a radically changed business environment.
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Positioning for Advantage
Professor Kimberly A. Whitler
Positioning for Advantage is a comprehensive how-to guide for creating, building, and executing effective brand strategies. Kimberly A. Whitler identifies essential marketing strategy techniques and moves through the major stages of positioning a brand to achieve in-market advantage.
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Made to Market
Sarah Stahl
Marketers, the world needs you! Only you have the keen sense of storytelling and uncanny relationship-building skillset to leverage marketing’s transforming powers. From analytics to the strategic development process, a marketer’s skills span way beyond selling stuff on social media. But are marketers learning what’s needed to operate outside a sales-motivated mentality‑ connecting dots that lead to measurable success?
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