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EDITOR'S CUT

The Gift that Keeps Giving

Stay on top of everything going on at CMO Council this month. You don't want to miss a beat...

IN THE SPOTLIGHT

Brand Led Performance is the New Black

Riikka Soderlund

With CMOs tasked to generate growth and incremental revenue, how can marketers keep showing results in a world where the ability to track consumers’ every move is disappearing fast? ...

GET TO KNOW...

Alyssa Raine

Group Vice President of Customer Marketing Platforms at Walgreens

Raine works with CPGs to build personalized relationships that engage some 8 million Walgreens customers daily in over 9,000 micro communities....

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4 Tips for Marketing a New (or New-to-You) SaaS Product

By Juliette Kopecky

Are your SaaS marketing tactics standing out?...

Report: Authentication Frustration

This report explores one of the biggest impediments to a satisfying digital experience—difficult and frustrating authentication processes. ...
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1 NEW BOOK

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