Creepin' it Real
The end of the year is quickly approaching. And what a year it has been. With change as the only constant, CMO Council helps you stay on the cutting edge of what’s happening in the marketing world. Make sure you tune in to our upcoming webinars where you’ll glean insider knowledge you can’t find anywhere else. Our upcoming reports provide concrete, actionable steps to set your organization up for success in 2022, because let’s keep it real—marketers need all the help they can get staying ahead of their competition right now.
Get to Know a CMO Interviews
We sat down with two cutting-edge MarTech leaders from Fidelity for our latest report with KPMG. See what they have to say about MarTech and the future of marketing.
Join us in our conversation with an exceptional marketer with over 26 years of experience to draw from.
Meet the tenacious leader creating frictionless currency exchange experiences for customers all over the world.
Meet the knowledgeable, passionate and digitally savvy CMO of one of Hong Kong's leading foreign investment liaisons.
Expert Perspectives – Point of View
These articles are brought to you by marketing leaders like you who graciously share their knowledge and expertise with the CMO Council community. Uploaded every Friday, these articles originally appear on our Expert Views page. Are you a subject matter expert on something you want to share? Help us continue being able to share valuable insights and email Kate Stephani at firstname.lastname@example.org for more information.
Does Language Really Matter in Marketing? by Conrad Sturdy
We all understand the importance of syntax, vocabulary, and tone when we’re constructing a marketing campaign; however, the nuances of language don’t stop there.
The Impact of Digital Disruption and its Evolution in the Financial Services Industry by Rahul Mudgal
Fintech is transforming a variety of financial businesses, including real estate, insurance, marketplace lending, and personal banking
On the CMO Council Blog
The CMO Council blog is updated every Wednesday with a staff-written article on a topic you need to know about.
CMOs charged with advancing digital transformation, customer experience and revenue growth will need MarTech and the CIO as powerful allies.
If Facebook’s AI can make an “unacceptable error” and embarrass the brand, what does this mean for the rest of us? Don’t give up on AI just yet.
At times, Nike makes great plays and then drops the ball over social media. Peek inside the iconic brand’s unofficial playbook.
Many CMOs say they own the customer experience, but they’ll need the power of the purse to orchestrate touch points across the business.
Privacy will push marketers to have a better relationship with customers. We’re talking greater transparency, clearer communications and honest dialogue.
With so much riding on MarTech, companies can no longer wait for CMOs and CIOs to slowly work out their differences. The relationship must be righted now.
RESCHEDULED: Making MarTech Pay Off October 7th at 10am PST
As companies emerge from the pandemic, marketing and MarTech lie at the heart of the recovery.
Unify How You Verify October 27th at 10am PST
How important is identity assurance in today’s connected economy?
What Makes Consumers Click On Demand
Social media is shaking up the advertising game in 2021, are you reacting or thriving?
Upcoming Reports and Current Programs
Download the report, Making MarTech Pay Off here. Today’s increasingly complex, distributed and digitally-driven marketing ecosystem is challenging global marketers to better integrate and manage data, best of breed solutions, creative resources, brand assets and go-to-market functions.
Report release: September 21st, 2021. CMO Council will look at the development of aspects that relate to CX, such as customer data management and governance, analysis and reporting, and AI and machine learning. Research will also cover challenges on the road to ideal CX, such as siloed data, unclear strategy, and lacking the right skill sets and technology.
Report Release: October 12th, 2021
The CMO Council and the BPI Network, in partnership with Daon, are leading a thought leadership campaign to explore and evangelize the importance of cross-channel identity assurance in today’s connected economy.
On social media and elsewhere, brand marketers are in a pitched battle for share-of-voice and to ride a rise in demand. Unfortunately, most are in the dark about shifting consumer behaviors, emerging industry trends, creative assets that truly resonate, and the strategy and tactics of their competitors — a dearth of information and insight. But here, you will find some intelligent answers.
Keep an eye out for some highly anticipated releases. Details over in the Marketing Magnified Reading Room.
Exciting news! CMO Council’s Insight Center is now available to all members at no additional cost.
At CMO Council, it is our mission to stay on the pulse of what’s happening in the marketing world. We sort through hundreds of articles daily, so you don’t have to, to bring you the best, most relevant marketing news, statistics and tips all in one place, every day. Subscribe here to stay on the cutting edge of marketing.
Welcome, New Advisory Board Members!
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