The 10 Laws of Trust

Joel Peterson

JetBlue Chairman Joel Peterson provides the playbook for establishing and maintaining a culture of trust that breaks down the operational silos and CYA mentality that plague many organizations, in this groundbreaking expanded edition of The 10 Laws of Trust.

Trust is the glue that holds an organization together. It turns deflection into transparency, suspicion into empowerment, and conflict into creativity. With it, a tiny company like John Deere grew into a worldwide leader. Without it, a giant corporation like Enron toppled.

In The 10 Laws of Trust Expanded Edition, JetBlue chairman Joel Peterson explores how a culture of trust gives companies an edge.

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PeerSphere: Volume 8, Number 1

PeerSphere is the quarterly e-journal of the Chief Marketing Officer (CMO) Council, an organization dedicated to high-level knowledge exchange, thought leadership and personal relationship building among senior corporate marketing leaders and brand decision-makers across a wide range of global industries. The journal is peer-inspired, peer-driven and peer-influenced and provides insight from global marketing leaders about best practices and strategies in the marketplace.

The latest issue of PeerSphere is now available and covers a wide range of subjects relevant to global marketing leaders and features articles on a variety of pertinent subjects, among them:

The latest issue of PeerSphere covers topics such as:

• Whether live data is the lifeblood of telcos... or a liability
• Ways for marketers to navigate and understand the “Engagement Economy”
• How to deliver more human experiences in an increasingly digital world
• How to unleash innovation by speaking softly and carrying a sledgehammer
• A handy “multicultural digital fact pack” based on the latest market insights

PeerSphere is available on a complimentary basis courtesy of our sponsor, Thomson Reuters. If you would like to get involved in PeerSphere as an interview or profile subject, please contact Managing Editor Mary Anne Hensley regarding any inquiries.

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