READING

Customer Devotion: Create wildly passionate customers to dramatically grow your brand

Mike Case

It’s time to dramatically grow your brand. Loyal customers are the key to successful brands. Customer Devotion is your step-by-step guide for turning your customers into passionate and more profitable advocates. Whether you are a business analyst, Chief Marketing Officer or anyone in between Customer Devotion provides you with proven methods to help you dramatically grow your brand and revenue regardless of industry or size of company.

Mike Case is a recognized and award-winning marketer with decades of experience dramatically growing start-up, mid-sized and fortune 500 brands. Read the book that legendary loyalty marketing pioneer Hal Brierley described as “a must read for anyone engaged in managing customer relationships.”

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PeerSphere: Volume 8, Number 1

PeerSphere is the quarterly e-journal of the Chief Marketing Officer (CMO) Council, an organization dedicated to high-level knowledge exchange, thought leadership and personal relationship building among senior corporate marketing leaders and brand decision-makers across a wide range of global industries. The journal is peer-inspired, peer-driven and peer-influenced and provides insight from global marketing leaders about best practices and strategies in the marketplace.

The latest issue of PeerSphere is now available and covers a wide range of subjects relevant to global marketing leaders and features articles on a variety of pertinent subjects, among them:

The latest issue of PeerSphere covers topics such as:

  • Whether live data is the lifeblood of telcos... or a liability
  • Ways for marketers to navigate and understand the “Engagement Economy”
  • How to deliver more human experiences in an increasingly digital world
  • How to unleash innovation by speaking softly and carrying a sledgehammer
  • A handy “multicultural digital fact pack” based on the latest market insights

PeerSphere is available on a complimentary basis courtesy of our sponsor, Thomson Reuters. If you would like to get involved in PeerSphere as an interview or profile subject, please contact Managing Editor Mary Anne Hensley regarding any inquiries.

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