Cavin Pietzsch, Chief Marketing Officer, GE Energy–Germany
Decipher Data and Deliver Insights
By Laura Patterson, President and Co-Founder, VisionEdge Marketing
Four Actions Revenue Marketers Can Take to Gain Revenue Impact From Content Marketing
By Debbie Qaqish, Principal Partner and Chief Strategy Officer, The Pedowitz Group
BIG BUSINESS SEES BIG VALUE IN SMALL BUSINESS BUT STRUGGLES TO UNDERSTAND, SEGMENT AND ENGAGE WITH AMERICA’S $5 TRILLION SMB MARKET
New CMO Council Survey of Large Enterprise Marketers Reveals More Brand Spending on SMB Customers but Deficiencies in Data, Insights and Campaign Effectiveness
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