Ed Youngblood, Director of Content Strategy, Alcatel-Lucent Enterprise
Why All Brands Should Be Launching Evergreen Influencer Campaigns
By Cristine Vieira, President and Co-Founder, Find Your Influence
Don’t Just Generate Leads—Enable Sales
By Tim Riesterer, Chief Strategy and Marketing Officer, Corporate Visions Inc.
Research Corner: 2015 Is (Really!) the Year of Mobile for B2B Marketers
Eighty-four percent of B2B marketers plan to boost their budget this year, according to Salesforce Marketing Cloud's just-released "State of Marketing" report. Moreover, 34 percent plan to shift spending from traditional mass advertising to advertising on digital channels.
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NEW AMERICAN MAINSTREAM CHALLENGES MARKETERS TO NAVIGATE A MULTICULTURAL MARKETING MAZE TO TAP ETHNIC BUYING POWER
CMOs Looking to Engage New Multicultural Market Segments Must Provide More Than Translated Content to Gain Affinity and Influence Within These Diverse Populations
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