Liz Allen, Chief Marketing Officer, At Home Group
Have You Found Your Niche? Sharpening Your Differentiators Through Marketing
By Chris Ourand, Account Director, Hinge Marketing
Measuring the Financial Impact of Your Marketing Programs
By Matthew Bowman, Global Vice President of Demand Generation, Teleperformance
CHIEF MARKETER CONFIDENCE AT ALL-TIME HIGH, REPORTS CMO COUNCIL
Eighty-One Percent of 525 Global Marketing Leaders Surveyed Believe They Can Drive Top-Line Growth and Improve Market Share in 2014; 54 Percent Report Budget Increases, 27 Percent See No Change
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