Jessica Correa, Senior Vice President of Marketing, Planet Fitness
Lessons From the 2014 Brand Keys Loyalty Leaders List
By Robert Passikoff, PhD, President and Founder, Brand Keys Inc.
Thinking Big Data for Marketing? Get Small Data Right First
By Colleen Jones, Co-founder, ContentWRX
How Robert Half Saved Bob
At some point in time, somewhere between the extinction of the dinosaurs and the Industrial Revolution, radio was probably a great way for B2B marketers to reach their target audience. But in the new millennium, there are more effective ways to get your message across.
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THE ADVENT OF THE “ROBO-CMO”— PART PERSON, PART AUTOMATON
CMOs Gain Momentum as Advancements in Technology, Talent and Key Business Relationships Validate the Importance of the Role, Reports Latest Issue of CMO Council’s PeerSphere
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