César Santos, Vice President of Marketing, BlackBridge
Five Things Marketers Can Learn From Designers
By Lisa Leslie Henderson and Larry Weber, Co-Authors, The Digital Marketer
Gain Consumer Insights, Eliminate Showrooming
By Douglas Lusted, Founder, Linkett
How to Choose the Best Predictive Lead Scoring Vendor for Your Company
Generating a bounty of leads doesn't mean your work is done. What's much more important is whether those leads will ultimately convert—and predictive lead scoring is one way B2B marketers can determine if a lead is good or if it belongs on the trash heap.
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CMOS CHALLENGED BY MARKETING TECHNOLOGY SPRAWL AND THE NEED TO UNIFY DATA FROM SILOED DIGITAL APPS
New CMO Council Study Shows Well-Integrated Marketing Technologies Impact Business Performance and Increase Marketing Effectiveness
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