This issue is sponsored by:
JB King, Global Head of Content, Marsh & McLennan Companies
How to Use Consumer-Generated Content to Improve Your Food Brand
By Brent Robinson, Social Media Strategist, Bazaarvoice
Content Overload: Top Tips for Avoiding Over-Creating and Under-Utilizing Content
By Brian Cleary, Chief Strategy Officer, bigtincan
Use Content Intelligence and Analytics to Build Successful Teams
If you’re a sports or movie fan, you’re probably familiar with Moneyball, the story of how the Oakland A’s used sabermetrics to build and sustain a winning ball club. Now statistical analysis can be used to create successful teams through a mutually beneficial partnership between mobile teams (i.e., sales and service) and content marketing.Read this white paper to learn:
MARKETERS EMBRACE NEW AMERICAN MAINSTREAM WITH PLANS FOR INCREASED INVESTMENT AND STRATEGIC FOCUS IN COMING YEAR
New CMO Council Study Finds Marketers Need CEO and Board Support to Prioritize and Subsidize Multicultural Engagement Strategies
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